Can we be honest? The diamond industry wants you to be confused and overwhelmed when getting a diamond. The jargon, the four different measuring tools with four completely different measuring methods and terms, the page long, incredibly detailed report, the various grading labs- we won’t lie, it’s hard to wrap your head around. Even our new employees when hired have to take a couple of months to learn around every nuance and detail there is!
So, why admit that, as part of the diamond jewelry industry, that there’s a problem? Well, we don’t like the way that the diamond industry approaches diamond buying. To be frank, it’s f*cked. So, instead of going with the flow, keep reading to find out the five ways we are changing it up.
No Confusing Jargon
When you look at a diamond grading report, even the summary includes at least seven different grading results. We won’t lie that it’s interesting information. But do you have to know all of it to make a final decision? No! When diamond buying is just a stop on your engagement ring journey, we don’t want you to get tied up on a diamond’s girdle measurement when we can worry about that for you.
One phrase we do want you to remember is eye-clean. It means what it sounds like: the diamond is free from any visible marks when looked at with the naked eye. Eye clean diamonds can have clarity grades from the highest possible to the 4th lowest (out of eleven possible grades). When picking a diamond, everything else can be hidden. But if it’s not eye-clean, you’ll know.
Straight Answers
Want us to give the whole diamond dissertation? Done. Want our honest opinion on which diamond looks better on your finger? You got it. So overwhelmed you can’t remember what’s left and what’s right? We’ll remind you. Want something that is going to cause you trouble and you might regret it later? We won’t stop you but we will let you know the risks. At the end of the day, we want you to get a ring that is going to make you happy for years to come. When asked, we’ll give our two cents backed by personal experience and over 20 years in the industry.
Transparency
Like we said, diamond buying is created to be confusing. With so many different variables to consider, weight out and focus on, it can feel like staring at modern art and not knowing what the piece is trying to represent. So, we’ve made our message easy to find. We go into specifics in other blogs, but to summarize, we think a diamond’s quality can’t be found in measuring how high or low it is on the various different scales. The diamonds we buy would probably earn C or D grades if they were in high school. But we dare you to come in and tell us they don’t look good.
Beautiful Diamonds
Of course, the reason we’re here and the thing you’re looking for - a diamond that makes everyone ooohhh and ahhh. Let’s not forget we have a very personal interest in making sure you get a diamond that you will love forever and ever (amen). We are not a big box store that will forget about you and your ring once you walk out the doors. As a family-owned business, nothing makes us happier than seeing you go out into the world with your gorgeous sparkly diamond to start your own family, and watch it grow. We want to inspire the people you love to come give us a visit so we can help make them as happy as we’ve made you.
No Pressure
Everyone is on their own timelines. We’ll find the best fit for you at your time. Don’t worry about coming in too soon or waiting a year to make your final decision. We want the only pressure you feel to come from your future fiancée. For their sake, try not to sit on the ring for 6 months, ok? But back to our point - we want you to be excited and optimistic to make this purchase. It’s a sentimental expense that is going to influence the rest of your life and while we can’t control what happens outside the store, we can do everything we can to make you feel confident and assured in the diamond you choose.
This ring isn’t just a piece of jewelry - it’s the start of the rest of your life with your partner. So, if you’re going to be worried about anything, why not just stress about how to ask the question and let your friendly neighborhood diamond experts take on the responsibility of finding that perfect quality diamond for you?
If you don’t believe us, might we double dog dare you to make an appointment before you judge? We’re open 7 days a week and are ready when you are.
