This year, Diamond Fest is going to look a little bit different. Our semi-annual event is taking place over an entire week, instead of a weekend, and will be renamed Diamond Week. We want to provide you with plenty of time to visit the store to start your holiday shopping! We also want to ensure that everyone feels safe and comfortable.

Diamonds are typically colorless and sometimes may look a little yellow, depending on their color grade. You might have noticed that colored diamonds are becoming more and more popular as well. We’ve seen them in jewelry and some are even chosen as engagement rings because people are seeking an alternative look. 

Looking for wedding gift ideas for your groom? Here are some classic gifts that any guy will love.