At Vanscoy, Maurer & Bash in Lancaster, PA, we have always believed that carrying a brand is about more than filling a display case. Every piece we offer — whether it is a custom diamond ring, a David Yurman bracelet, or a fine timepiece — has to mean something. It has to represent the kind of quality and craftsmanship that our clients have come to trust us for over generations.
That standard is exactly why adding a new watch brand to our collection is something we never take lightly. And it is exactly why, when I first came across MONTA, I could not stop thinking about it.
I had been following the brand for a while — seeing it pop up on watch blogs I respect, hearing it mentioned at shows like WindUp around the country. But what really caught my attention was learning that as far back as 2017, MONTA was displaying at Baselworld in Switzerland, standing shoulder to shoulder with the most storied Swiss brands in the world. That is not something a brand does unless they are serious about what they are building.
When the MONTA Triumph started making the rounds in all the major watch publications, I knew it was time to reach out. What made it even more compelling was knowing that this was actually the second full iteration of the Triumph — a watch that had already proven itself over nine years in its original form before being reimagined. In the watch industry, nine years on a single reference is not just staying power, it is a statement of confidence for me. That kind of track record is rare, and it told me everything I needed to know about how seriously MONTA takes what they build.
I contacted the team directly and asked if I could test drive one of their watches. What arrived exceeded every expectation I had.
What sealed it for me was a conversation I had with the two brand managers at MONTA. We are only their seventh retail location in the United States — and they have only been placing the brand in stores for the last three years. To put that in perspective, this is a brand that has been building a loyal following online for years, earning its reputation the hard way, and is only now beginning to open the door to retail. Getting in at this stage felt less like a business decision and more like an opportunity I did not want to miss.
The quality was immediately apparent — the finishing, the weight, the attention to detail on the dial. This was not a watch trying to look the part. This was a watch that had earned it. For the price point, I genuinely could not believe what I was holding in my hands.
Here is what I tell my clients all the time — anyone can carry the brands that everyone else carries. What sets us apart is finding something exceptional before it becomes obvious. MONTA is that brand right now.
We have always prided ourselves on offering our clients something that the other guys simply cannot. Whether that is a one of a kind piece of jewelry or a watch that makes someone stop and ask "what is that?" — that is what gets us excited. MONTA does exactly that.
If you are a watch enthusiast, a collector, or simply someone who appreciates beautiful things built to last, I invite you to come in and experience the collection for yourself. I am confident that the moment it hits your wrist, you will understand exactly why we said yes.
Come see us. I think you are going to love it.
